The direct selling industry refers to a business model where products or services are sold directly from the manufacturer or service provider to consumers, bypassing the intermediaries found in traditional retail channels. In this model, sales are typically made through individual sales representatives who leverage their personal networks to promote and sell products. These representatives are often referred to as direct sales representatives or independent representatives, and they may be compensated based on commission with the possibility of additional incentives and benefits.

Tiens Group's products span multiple sectors, primarily including health supplements, beauty products, personal care items, and household goods. Within the health category, Tiens offers a variety of dietary supplements, nutritional foods, and wellness products. The beauty segment includes skincare and makeup. Additionally, Tiens manufactures and sells certain household items and personal care products.

The primary purpose of the distributor course training is to provide distributors with the necessary product knowledge, sales techniques, and marketing strategies to help them sell products and serve customers more effectively. Additionally, the training aims to strengthen brand loyalty among distributors, encourage a positive business culture, and enhance their overall business operation capabilities.